Effective ways to increase your conversion rates
Cotswold Web • Aug 30, 2019
Implementing conversion rate optimisation can simply drive results, meaning more leads for your business.
It can also help to streamline your customers’ interactions with your business, which in turn can help to boost conversions.
Learning how to increase your conversion rate actually isn’t all that difficult.
Implement these practices to help enhance your website and optimise conversions.
1.
Run A/B testing to see which aspects
on your website are performing better.
2. Use a contrasting colour for your call-to-action button.
3. Reduce the number of form fields to make the process as quick and as simple as possible for the customer.
4. Include a clear headline to instantly attract the visitor’s attention.
5. Add a live chat with intelligent analytics to understand user’s engagement.
6. Use heat maps and polls to understand users’ behaviour and gain important statistics.
7. Use video to humanise your brand and connect with the viewer.
8. Improve site speed to optimise your window of engagement.
9. Create content enrich in SEO to keep your viewers engaged.
10. Meet the expectations of your PPC visitors.
11. Ensure your website is optimised for mobile or any device.
12. Develop your ‘thank you’ pages to keep the consumer engaged for longer.
Once you have initiated these CRO practices, you can then begin researching your customers and target audience, test your hypotheses, and implement the tactics proven to help you optimise your website and boost conversions.
More Posts.
An SEO audit is a way to evaluate how well your website is optimised for search engines
When was the last time you had your business website redesigned? If it's been more than two or three years, it likely needs an update...
Local SEO (or search engine optimisation) is a way of allowing your business to rank highly in local search results
Automating your business with Connectors - Marketing your business is powered by data – and your company needs that data to stay ahead of the competition.
Heading 1 The best way to drive traffic to your website for most businesses is through search engines, so it is essential to secure a prominent position on a Search Engine Results Page (SERP). The two ways to do this are through search engine optimisation (SEO) and pay-per-click (PPC) advertising. The two options offer a different approach to generating leads and sales. Depending on what you are looking to achieve, either PPC or SEO might be better at reaching your business goals. With PPC, businesses bid on relevant keywords to appear as a sponsored link at the top of SERPs. When visitors search for those keywords, the ad will be displayed in the sponsored results section. A business only pays for the ad if the link is clicked. The most popular ads are Google Ads, but advertising on Facebook, LinkedIn (ADD LINK - Why you need LinkedIn paid ads for your business (cotswoldweb.co.uk)) (ADD LINK - Facebook Ads: Measure your conversions! (cotswoldweb.co.uk)) or other social media can be just as effective, depending on your own target audience. SEO is a long-term strategy to generate clicks without having to pay for them directly. It is about optimising your website content around relevant target keywords to convince a search engine that your business is a leading authority on a particular subject. Here we will discuss the pros and cons of each, and which delivers the better return on investment (ROI) for your marketing budget. One way to help you make a decision on which is the best option for your business is to check out the competition. They are targeting the same audience as you, so you can learn from their successes and their failures. If your competitors are investing heavily in PPC, it could indicate it would work well for your business too. And on the flipside, if they are ranking well in search results, investing in SEO could be the way forward.
Heading 1 LinkedIn might not be the first platform you think about for advertising your business. But if you’re looking for business-to-business (B2B) sales, you shouldn’t ignore LinkedIn’s paid ads. Most online advertising is geared towards business-to-consumer (B2C) businesses. In B2C, you can rely on mass advertising and big audiences. But B2B is all about being more focused on finding the right people. LinkedIn has an audience of 850 million professionals. They are potential customers for your B2B business. (For comparison, there are just over 3 billion Facebook users, but the demographic of Facebook is much more mixed, and its advertising is far more relevant than to a B2C audience.) While your own (or your company’s) LinkedIn profile might be active, your posts will only reach your direct connections. If direct connections comment on or share your post, it might then reach second- or third-degree connections. But it’s not going to reach even a fraction of the audience you want to target. Using paid ads on LinkedIn will take your reach way beyond your organic following. B2B buying has a much longer lead time than B2C. According to LinkedIn, the average B2B sales cycle is six to nine months. Advertising in the B2B sector is about building long-term relationships. And LinkedIn helps you to do that. LinkedIn says it helps businesses to ‘Target the professionals you care about’ and ‘Reach a qualified audience with sophisticated B2B targeting’. According to its own data: 180 million senior-level influencers are on LinkedIn Four out of five LinkedIn members drive business decisions LinkedIn audiences are six times more likely to convert LinkedIn’s audience has double the buying power of the average web audience 40% of B2B marketers see LinkedIn as the most effective channel for driving high quality leads LinkedIn has a ready-made audience of professionals, a variety of ad types and the right data to help you target your advertising to reach the right audience. LinkedIn’s audience data is what it calls ‘deep zero-party data’. In other words, the data has been provided by LinkedIn members themselves – so it is trustworthy, accurate and frequently updated. This means your ads can be targeted at a very specific audience.