Clouded Leopard gin: not just another gin
Clouded Leopard Artisan Dry Gin has an unusual twist on the other gins saturating the market: is has a purpose - says chef Will Phillips.
Clouded
Leopard gin was launched in 2019 and is the brainchild of chef and gastropub
owner Will Phillips, who set about creating his own gin brand in honour and
support of the clouded leopard, a beautiful and elusive animal in grave danger
of extinction and rarely seen in the wild.
As a lover of both gin and wildlife – in particular cats, big and small – Will was inspired to use his expertise in combining delectable tastes to create this premium full-flavoured gin, while helping to save a magnificent animal. Fifteen per cent of profits from every bottle sold is donated to the Born Free Foundation, which works to protect leopards from the threats they face in the wild and rescues them from lives of misery and exploitation in captivity by rehoming them in spacious sanctuaries surrounded by their natural habitat.
Besides being an enthusiastic gin drinker, Will is well versed in what ingredients marry well together, having worked in the food sector for many years. He started experimenting with different botanicals during a summer heatwave, a climate similar to India and Southern Asia. The quality and provenance of the core ingredients was key, so he started playing with fruits such as mangoes, and black pepper sourced from Southeast Asia, the home of the clouded leopard.
It’s this twist that makes it a stand-out product compared to the other gins on the market. As such the branding needed to be just as distinctive and eye catching – designed by us!
The result of the team’s work with Clouded Leopard is a sleek and powerful website. We wanted these characteristics to emanate from the branding to further support this fantastic product and really allow it to roar. Pairing stunning design with their global content distribution network (CDN) Cotswold Web delivers a super-fast load speed: so whether their customers are in the UK or hanging out in Southeast Asia, they’ll get the best out of the websites that the team create.
We are a small, friendly team with bags of experience: getting the best out of your website is in their code. Team member, Nathan says:
'We ensure that every client we work with benefits from our knowledge of CRO, SEO and PPC and receives training on our systems so that they can take the stunning website we create and run with it to new heights.'
We don't just create incredible websites, we also do PR!
We assisted Clouded Leopard Gin and You Do Better PR with their campaign which has appeared in The Caterer- A huge opportunity to get a fantastic product in front of the perfect audience.
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