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written by the team at Cotswold Web

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57 Ways To Attract More Customers & Increase Sales.

As a business owner, you're always on the lookout for ways to attract more customers and increase sales. But with so much information out there, it can be overwhelming to know where to start.


We're offering a free book that's packed with proven strategies for attracting more customers and increasing sales. From social media marketing to email campaigns and everything in between, this book should have you covered!

Written by Our Web Design and Marketing Team

in Cheltenham - Find out What's in the Book

PART ONE

Critical business changes to make now

There are lots of simple quick wins you can make to ensure your website and digital marketing has the correct foundations in place. In this section we run through the simple, yet most important aspects of your online presence.


  • Improve the bounce rate on your website
  • Review your sales funnel
  • Understand more about landing pages and lead magnets
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PART TWO

Website and landing pages

Your website is where people will make the decision to get in touch so it's important to make sure it's optimised to maximise conversions. In this section we run through a number of ways you can help your website perform to it's full potential.


  • Optimising your CRO to improve conversion
  • Understand the importance of good landing pages
  • Top tips for improving your website offering

PART THREE

Marketing and conversion

Understanding conversion rates is important so that you can ensure you are focusing your marketing in the best areas. We have a run through what conversion rates actually mean and how you can utilise this information to enhance your marketing campaigns.


  • Review the different ways you can drive traffic to your website
  • Top tips for email marketing
  • Learn how automation can help with the sales process
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PART FOUR

Paid marketing

For most, paid marketing is an essential part of a digital marketing campaign and can account for a large percentage of enquires and sales. In this section we run through the different paid marketing channels along with the pros and cons, as well as taking a deeper dive into how to best optimise these.


  • A review of paid marketing vs SEO
  • Understanding how to manage your budget
  • Using the right keywords

PART FIVE

SEO, local SEO and reviews

Whilst paid marketing will often take the front seat, SEO is important for long term success. SEO is a huge topic and in this section we cover some of the key questions and aspects to SEO.


  • Tips to improve your website SEO
  • The power of your Google Business listing
  • How to utilise location for SEO
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PART SIX

Where to start?

With all of the information given in this guide it might be difficult to know where to start! In this section we provide a guide on the key areas to focus on initially to get you off to the best start!

A book titled 57 ways to attract more customers and increase sales

Included in this free book:


  • Quick wins you can implement right away to start seeing improvements
  • How to increase conversions on your website
  • How to drive more traffic to your website
  • All the key areas of digital marketing explained
  • How you can make Google PPC work for you
  • Everything you need to know about Facebook advertising
  • How to kick-start your digital marketing

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