Fully responsive web design for your B2B professional services business

Cotswold Web • 20 September 2023

Heading 1

Using your website to promote your professional services business and sell to other businesses (business to business or B2B) is different from selling services direct to consumers (B2C).


The cost involved for your customers is usually a lot higher than for consumer goods and services. Buying from another business is generally a big decision made over a longer period of time and often by a number of people.

To compete in a competitive B2B marketplace, you need a clear and concise, fully responsive website, which can really showcase what you have to offer.


Cotswold Web has worked on the website design of a variety of B2B professional services businesses from accountants to copywriting and IT services.


Web design for B2B businesses is surprisingly cost effective and can make a real difference to your bottom line.


Here are some of the fully responsive professional services business websites Cotswold Web has worked on…


The Crowd Agency https://www.thecrowdagency.com 

The Crowd Agency is a student marketing specialist, which can get clients’ products in front of students. It aims to ban the boring and strive for excellence in the student market, by creating exceptional campaigns which produce meaningful results and help brands make lifelong connections with students.

The Crowd Agency has unique access to exclusive media partnerships and the Students Union Network, ensuring brands are at the heart of the student experience.

Cotswold Web designed a website for The Crowd Agency, which offers:

  •       Fully responsive design
  •       Secure website hosting
  •       Bespoke checkout functionality
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Reward points
  •       Customer testimonials
  •       SEO friendly
  •       Bulk update products
  •       Social media integration
  •       Blog/ news system
  •       Visitor statistics reports


A woman holding a bag that says urban eat

Atema IT https://www.atema.co.uk


Founded in 2017, Atema IT prides itself on being an IT partner to a range of businesses, rather than a provider.

Atema’s solutions are meaningful, robust and cost-effective. It delivers and supports IT solutions, leaving business owners free to concentrate on growing their businesses. With a huge array of cloud-based services on offer, Atema can enhance small businesses with tools that were once only available to enterprise-level organisations.


Cotswold Web designed the website for Atema IT, including:


  •        Fully responsive design
  •        Bespoke checkout functionality
  •        Automated emails based on orders
  •        Customer grouping/ trade accounts
  •        Reward points
  •        Bulk update products
  •        SEO friendly
  •        Blog/ news system
  •        Customer testimonials
  •        Social media integration
  •        Secure website hosting
  •        Visitor statistics reports

A man and a woman are sitting at a table looking at a laptop.

Strong & Herd https://www.strongandherd.co.uk

Strong & Herd (S&H) LLP was formed in 1995, as a one-stop-shop for any international trade or export training, export support, import training and customs compliance requirements.

S&H works to support and upskill businesses in export, import and customs procedures, offering not only practical training, but also an outsource helpline function to companies.

S&H training courses are recognised by many UK companies as a reliable provider for their import and export staff, with courses often used as part of the induction training for new members of staff.

Cotswold Web designed a website for Strong & Herd, which offers:

  •        Fully responsive design
  •        Bespoke checkout functionality
  •        Automated emails based on orders
  •        Customer grouping/ trade accounts
  •        Reward points
  •        Bulk update products
  •        SEO friendly
  •        Blog/ news system
  •        Customer testimonials
  •        Social media integration
  •        Secure website hosting
  •        Visitor statistics reports
A logo for strong & herd import and export services

ICX https://www.icx.co.uk

Working with some of the UK’s largest automotive brands, ICX was created to fill the gap where companies require an outsourced solution and want to partner with an experienced company in the sector. ICX:


  •       Provides customer contact solutions to deliver satisfaction and
          increased revenue for your brand
  •       Specialises across customer journeys in the automotive and financial
          sectors
  •       Virtual, agile and proactive partner, with experienced highly trained
          staff using the latest technology
  •       Flexibility is ideal for new entrant brands coming to market to help
          them scale their business
  •       Experience with leading companies helps to support and develop
          established brands in improving their customer experience


Cotswold Web designed the website for ICX, which offers:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Reward points
  •       Bulk update products
  •       SEO friendly
  •       Blog/ news system
  •       Customer testimonials
  •       Social media integration
  •       Secure website hosting
  •       Visitor statistics reports

 

A woman is giving a man a car key at a car dealership.

Lepus Consulting https://www.lepusconsulting.com

 

Lepus Consulting provides professional, best value environmental consulting services for sustainable development.

A skilled team of professional environmental planners, ecologists and landscape architects works proactively with clients to develop high quality assessments, advice and guidance.


Lepus Consulting works on a wide range of projects from both the public and private sector. Its client base includes central government, local planning authorities, national park authorities, renewable energy sector, residential and transport sector.


Cotswold Web designed the website for Lepus Consulting, including:



  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Customer grouping/ trade accounts
  •       Reward points
  •       Automated emails based on orders
  •       Bulk update products
  •       SEO friendly
  •       Customer testimonials
  •       Social media integration
  •       Blog/ news system
  •       Secure website hosting
  •       Visitor statistics reports
A rabbit is sitting in the grass next to a logo for lepus consulting.

Digby Morris https://www.digbymorris.com


Digby Morris is an international executive search and talent acquisition consultancy, working for clients looking for senior leaders exclusively in the construction, real estate and engineering sectors.


The firm has an exceptional track-record in identifying individuals who outperform their peer group and deliver success. Its executive search services identify these unique leaders for clients.


With each client search, Digby Morris employs rigorous research and analysis, creativity and sound judgement, based on years of experience. Its consultants combine industry and functional expertise, with international reach, local insight and a deep understanding of clients’ businesses.  


Cotswold Web designed the website for Digby Morris, which offers:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Reward points
  •       Bulk update products
  •       SEO friendly
  •       Blog/ news system
  •       Customer testimonials
  •       Social media integration
  •       Secure website hosting
  •       Visitor statistics reports
A logo for digby morris with a city in the background

Well-Mind https://www.well-mind.co.uk


Well-Mind is trying to break the mental health stigma.


It offers a range of mental health training courses for businesses. It can also support businesses by carrying out stress risk assessment, creating a stress, mental health and wellbeing policy and assisting in proactively managing stress in the workplace.



Cotswold Web designed the website for Well-Mind, including:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Reward points
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Bulk update products
  •       Customer testimonials
  •       Social media integration
  •       SEO friendly
  •       Blog/ news system
  •       Secure website hosting
  •       Visitor statistics reports
A woman is walking down a path with the words well-mind helping you to support others

Veloci-Tech https://www.veloci-tech.co.uk


Veloci-Tech is a specialist accounting firm for the tech sector working across the South West. It has been helping tech firms achieve financial clarity and accounting compliance for almost 10 years.


Veloci-Tech helps dynamic IT businesses grow and develop, by providing cloud-based accounting, strategic support and up-to-the-minute financial information.


Cotswold Web designed the website for Veloci-Tech, including:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Reward points
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Bulk update products
  •       Customer testimonials
  •       Social media integration
  •       SEO friendly
  •       Blog/ news system
  •       Secure website hosting
  •       Visitor statistics reports
A logo for veloci-tech with a purple background

MA Copywriting https://www.macopywriting.co.uk


MA Copwriting provides on-brand and on-point copywriting, editing and graphic design services for businesses.


It provides sense-checking, editing and proofreading of clients’ in-house content in the following specialist areas:


  •       Annual, sustainability and market reports/ studies
  •       Policy/ process procedures and manuals
  •       Brand magazines, editorial articles and press releases
  •       Bid proposals
  •       Brochures, company profiles and newsletters
  •       Branding and re-branding collateral
  •       Web content, blogs and news pages
  •       Video scripts and captions


Cotswold Web designed the website for MA Copywriting, which offers:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Customer grouping/ trade accounts
  •       Reward points
  •       Bulk update products
  •       Automated emails based on orders
  •       SEO friendly
  •       Blog/ news system
  •       Customer testimonials
  •       Social media integration
  •       Visitor statistics reports
  •       Secure website hosting
A ma copywriting logo with a blurry background

ADM Accountancy Services https://www.admaccountancy.co.uk


ADM Accountancy Services is a chartered management accountant offering a broad range of accountancy services to suit small and medium-sized businesses (SMEs) and professional service contractors


From start-ups to established companies looking to expand, it can help businesses reach their full potential across Gloucestershire and the surrounding areas.


Cotswold Web designed the website for ADM Accountancy Services, including:


  •       Fully responsive design
  •       Bespoke checkout functionality
  •       Reward points
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Bulk update products
  •       Social media integration
  •       SEO friendly
  •       Blog/ news system
  •       Customer testimonials
  •       Visitor statistics reports
  •       Secure website hosting
An adm accountancy services logo with a man holding a megaphone

All of these B2B professional services companies are benefiting from the advantages of having their own website professionally designed by Cotswold Web. Whatever service you provide, whether accountancy, HR, training or consultancy, your own website will be designed in exactly the right way for you. Your website will showcase your B2B professional services business in the best possible light to boost sales and long-term business relationships.


What are you waiting for? Talk to us today about a professionally designed website for your B2B business.


A logo for cotswold web established in 2008

More Posts.

A man is pointing at a group of people with a marker.

Content Marketing Success: 8 Proven Strategies for Small Businesses

by Richard Jaques • 26 March 2025
In today's digital landscape, effective content marketing can be the key differentiator for small businesses striving to stand out. As consumers increasingly turn to online platforms for information, brands must engage their audiences through valuable content that resonates with their needs. Understanding the nuances of content marketing is crucial; it encompasses various strategies designed to attract, inform, and delight customers while ultimately driving sales. From developing engaging customer personas to measuring success through specific metrics, small businesses have an incredible opportunity to refine their marketing approach. This article explores eight proven strategies that can lead to content marketing success for small businesses, equipping you with the tools necessary to create impactful and sustainable marketing efforts. 1. Understanding the Importance of Content Marketing Content marketing is vital for small businesses. It helps connect them with their target audience, builds brand awareness, and drives organic traffic. A well thought out content marketing strategy lets small businesses compete with larger companies by using cost effective methods. Regularly sharing valuable content can position a business as an expert in its field. This fosters trust and encourages potential customers to seek their services. Documenting your content strategy also increases the chances of seeing your marketing efforts as effective, allowing a higher allocation of budget toward content marketing. Creating a diverse range of content types is key. Here are some content formats to consider: Blog Posts Social Media Posts Email Marketing Visual Content Developing a strategic content plan helps business owners carve out unique market spaces. Establishing clear business goals and using tools like Google Analytics to gauge conversion rates can refine your approach. Below is a quick checklist for effective content marketing: Know your target audience Set SMART goals Use a content calendar Perform a content audit By focusing on these elements, small businesses can enhance their content marketing efforts and achieve growth. 2. Developing Customer Personas for Targeted Engagement To create targeted content, small business owners should develop detailed buyer personas. These personas are fictional versions of ideal customers, including demographic and psychographic details. Tools like Google Analytics and social media insights provide valuable data to shape these personas, making them more accurate. Understanding your target audience through buyer personas is key. It allows content marketers to tailor pieces of content that address specific needs and challenges. This approach boosts engagement and builds trust with potential customers. It is often necessary to have multiple personas to cater to various products, services, or customer segments. Each persona reflects different motivations and interactions with your brand at various stages of the customer journey. Here's how you can develop them: Collect Data: Use surveys, Google Analytics, and social media insights. Analyse: Determine the needs, interests, and behaviours of your audience. Create Multiple Personas: Define different segments based on your findings. Tailor Content: Use the personas to guide your content marketing efforts. Effective personas lead to a successful content marketing strategy, enhancing your business goals with every piece of content created. 3. Crafting a Comprehensive Content Plan Creating a successful content plan is key for small business owners. It acts as a guide to align all your content marketing efforts with your business goals. Here’s how you can craft a comprehensive content plan: Identify Key Topic Areas: Focus on subjects relevant to your target audience. This ensures you create valuable content that speaks directly to potential customers. Choose Content Types: Use a mix of blog posts, infographics, and videos. Different content formats can help engage various segments of your market. Plan Distribution Channels: Decide where to share your content. Consider social media posts, email marketing, and your website for maximum reach. Set Calls to Action: Encourage your audience to take the next step. This could be signing up for a newsletter or visiting a product page. Utilise a Content Calendar: This keeps your content marketing strategy organised and consistent, minimising missed opportunities. Analyse Metrics: Use Google Analytics to track conversion rates, engagement, and content performance. Including these elements in your content plan aligns with the fact that structured strategies significantly boost success rates. Regular content audits refine this strategy further, ensuring continued engagement and growth .
A close up of a blue laptop keyboard with white keys

2025 Content Marketing: Tips, Statistics, and Strategies for Success

by Richard Jaques • 13 March 2025
This article will delve into the strategies, statistics, and tips that will define successful content marketing efforts in the coming years
A magnifying glass with the word seo on it

Advanced keyword research: Going beyond the basics

11 March 2025
Today, SEO is about far more than stuffing your website with keywords. Google and the other search engines are wise to this tactic and have moved on from it.
A woman is sitting at a desk using a laptop computer.

The role of user experience (UX) in SEO success

20 January 2025
While different disciplines, UX is becoming increasingly important to SEO success. It isn’t a direct ranking factor in SEO,
silhouette of a person against a backdrop of computer text

The impact of AI on SEO: How to stay competitive in the age of algorithms

19 November 2024
Heading 1 Artificial intelligence (AI) has had a huge impact in many areas of life and SEO is no exception. While it has made online searches easier for consumers, keeping up with it and staying ahead as a business can be challenging. As Google integrates advanced AI into its search results, businesses must rethink their SEO strategies. Understanding the future of SEO in the context of AI is essential to appear high on search rankings and remain competitive. Traditionally, search engine optimisation (SEO) has relied largely on keyword optimisation and link building. If you sell garden products, you would make sure the phrase ‘garden products’ was used frequently throughout your website. You would also look to get some links back to your site from other websites – maybe other businesses in your local area or in a complementary sector. These traditional SEO methods are becoming less effective. AI means search engines like Google and Bing have become better at understanding the intent behind a search, through machine learning algorithms analysing huge quantities of data, as well as natural language processing. Natural language processing doesn’t just understand the words in a query, it understands the context and intent behind it. AI can even understand synonyms, slang and regional variation in language! When someone searches for something online, AI can analyse, interpret and predict their behaviour. So businesses have to adapt their SEO strategies to changing algorithms to stay competitive. You need to have a deeper understanding of your target audience and produce content which meets their needs and answers their queries. It is about providing the best answer to the questions your audience is asking, because AI algorithms are skilled at recognising content which meets the search intent of users and provides value. This means that content which is designed to meet specific needs, answer questions and provide the solutions to problems is more likely to rank higher in searches. AI algorithms will prioritise content which resonates with users on a human level – with every paragraph adding more value and depth. This aligns with AI’s preference for content which engages and informs – and also helps build a stronger connection with your target audience. In addition, AI is making voice searches (e.g. Alexa) much more effective. Voice searches tend to use more words than online searches e.g. ‘find me healthy snacks for pre-school children’ rather than just typing ‘healthy snacks’ into Google with no context. This aspect of AI will continue to grow in importance and become even more widely used.
SEO Audit by Cotswold Web Cheltenham

Conducting an SEO audit: Improving your website’s performance

by Cotswold Web • 1 October 2024
An SEO audit is a way to evaluate how well your website is optimised for search engines