Fully responsive web design for your B2B business

Cotswold Web • 21 August 2023

Heading 1

Using your website to promote your business and sell to other businesses (business to business or B2B) is different from selling goods or services direct to consumers (B2C).

The cost involved for your customers is usually a lot higher than for consumer goods. Buying from another business is generally a big decision made over a period of time, often by a number of people, rather than a quick decision.

To compete in a competitive B2B marketplace, you need a clear and concise, fully responsive website, which can really showcase what you have to offer. If you get it right, it could lead to a valuable long-term relationship with another business.

Cotswold Web has worked on the website design of a variety of B2B businesses from wholesalers to contract electricians and even interior design for restaurants.

Web design for B2B businesses is surprisingly cost effective and can make a real difference to your bottom line.


Here are some of the fully responsive B2B business websites Cotswold Web has worked on…


Clarkson Evans https://www.clarksonevans.co.uk

Clarkson Evans is the largest electrical contractor serving the UK new-build housing sector. From 21 branches around the country, Clarkson Evans’ electricians wire around 24,000 new homes each year.

Clarkson Evans also offers solar PV installations for businesses, with return on investment typically achieved in seven years.

The firm employs around 850 staff and three-quarters of them work on site every day, wiring new homes. The remainder of the team carry out a variety of roles to manage Clarkson Evans’ relationships with customers, to make sure everything runs smoothly behind the scenes.

Cotswold Web designed the website for Clarkson Evans, including:

  •    Fully responsive design
  •    Bespoke checkout functionality
  •    Automated emails based on orders
  •     Customer grouping/ trade accounts
  •     Reward points
  •     Bulk update products
  •     SEO friendly
  •     Blog/ news system
  •    Customer testimonials
  •    Social media integration
  •    Secure website hosting
  •     Visitor statistics reports
A man in a yellow vest is working with a drill and the logo for clarksonevans.co.uk

Cakesmiths https://www.cakesmiths.com

Cakesmiths makes cakes and savouries for coffee shops and cafés, with a home-baked quality and taste. Cakesmiths uses only natural ingredients and no ‘life preserving nasties’.

The business offers next day delivery, using packaging which keeps cakes cool and is 100% kerb recyclable.

Cotswold Web designed the website for Cakesmiths, which offers:

  •      Fully responsive design
  •      Bespoke checkout functionality
  •       Automated emails based on orders
  •       Customer grouping/ trade accounts
  •       Reward points
  •      Bulk update products
  •      SEO friendly
  •       Blog/ news system
  •      Customer testimonials
  •      Social media integration
  •       Secure website hosting
  •       Visitor statistics reports
A picture of a cake with the words cakesmiths on it

Q&A https://www.qa-interiordesign.co.uk

Interior design firm Q&A specialises in restaurant, café and bar design. Q&A was founded in 2006 by Stephen Quiddington, who already had 20 years of interior design experience.

With a team of like-minded creatives, Q&A is able to work directly with the client and build a strong working relationship, essential to the success of any project.

Q&A will offer its many years of experience and add value along the way to exceed clients’ expectations. A desire to give clients a more personal approach at a competitive rate has cemented the firm’s position in the industry. If you pose the questions, Q&A will provide the answers…

Cotswold Web designed the website for Q&A, including:

  •    Fully responsive design
  •    Customer testimonials
  •    SEO friendly
  •    Social media integration
  •    Blog/ news system
  •    Visitor statistics reports
  •    Secure web hosting
A room with chairs and ottomans and the words q & a

Grant Wallis Groundworks https://www.grantwallisgroundworks.com 

Grant Wallis Groundworks is a family-run business providing a full range of groundwork and piling services to commercial and domestic customers across the south of England.

The experienced team can carry out projects of all sizes from repairs to new car parks and walkways, as well as new build projects. Clients include local authorities, government departments, hotels, restaurants, nursing homes and schools.

Cotswold Web designed the website for Grant Wallis Groundworks, which offers:

 

  • Fully responsive design
  • Bespoke checkout functionality
  • Customer grouping/ trade accounts
  • Reward points
  • Bulk update products
  • Automated emails based on orders
  • SEO friendly
  • Blog/ news system
  • Customer testimonials
  • Social media integration
  • Visitor statistics reports
  • Secure website hosting

 

The logo for grant wallis groundworks ltd. is shown

All of these B2B companies are benefiting from the advantages of having their own website professionally designed by Cotswold Web. Whether you provide products for wholesale or services to another industry, like the construction industry, your own website will be designed in exactly the right way for you. Your website will showcase your B2B business in the best possible light to boost sales and lucrative long-term contracts.  


What are you waiting for? Talk to us today about a professionally designed website for your B2B business.



A logo for cotswold web established in 2008

More Posts.

A man is pointing at a group of people with a marker.
by Richard Jaques 26 March 2025
In today's digital landscape, effective content marketing can be the key differentiator for small businesses striving to stand out. As consumers increasingly turn to online platforms for information, brands must engage their audiences through valuable content that resonates with their needs. Understanding the nuances of content marketing is crucial; it encompasses various strategies designed to attract, inform, and delight customers while ultimately driving sales. From developing engaging customer personas to measuring success through specific metrics, small businesses have an incredible opportunity to refine their marketing approach. This article explores eight proven strategies that can lead to content marketing success for small businesses, equipping you with the tools necessary to create impactful and sustainable marketing efforts. 1. Understanding the Importance of Content Marketing Content marketing is vital for small businesses. It helps connect them with their target audience, builds brand awareness, and drives organic traffic. A well thought out content marketing strategy lets small businesses compete with larger companies by using cost effective methods. Regularly sharing valuable content can position a business as an expert in its field. This fosters trust and encourages potential customers to seek their services. Documenting your content strategy also increases the chances of seeing your marketing efforts as effective, allowing a higher allocation of budget toward content marketing. Creating a diverse range of content types is key. Here are some content formats to consider: Blog Posts Social Media Posts Email Marketing Visual Content Developing a strategic content plan helps business owners carve out unique market spaces. Establishing clear business goals and using tools like Google Analytics to gauge conversion rates can refine your approach. Below is a quick checklist for effective content marketing: Know your target audience Set SMART goals Use a content calendar Perform a content audit By focusing on these elements, small businesses can enhance their content marketing efforts and achieve growth. 2. Developing Customer Personas for Targeted Engagement To create targeted content, small business owners should develop detailed buyer personas. These personas are fictional versions of ideal customers, including demographic and psychographic details. Tools like Google Analytics and social media insights provide valuable data to shape these personas, making them more accurate. Understanding your target audience through buyer personas is key. It allows content marketers to tailor pieces of content that address specific needs and challenges. This approach boosts engagement and builds trust with potential customers. It is often necessary to have multiple personas to cater to various products, services, or customer segments. Each persona reflects different motivations and interactions with your brand at various stages of the customer journey. Here's how you can develop them: Collect Data: Use surveys, Google Analytics, and social media insights. Analyse: Determine the needs, interests, and behaviours of your audience. Create Multiple Personas: Define different segments based on your findings. Tailor Content: Use the personas to guide your content marketing efforts. Effective personas lead to a successful content marketing strategy, enhancing your business goals with every piece of content created. 3. Crafting a Comprehensive Content Plan Creating a successful content plan is key for small business owners. It acts as a guide to align all your content marketing efforts with your business goals. Here’s how you can craft a comprehensive content plan: Identify Key Topic Areas: Focus on subjects relevant to your target audience. This ensures you create valuable content that speaks directly to potential customers. Choose Content Types: Use a mix of blog posts, infographics, and videos. Different content formats can help engage various segments of your market. Plan Distribution Channels: Decide where to share your content. Consider social media posts, email marketing, and your website for maximum reach. Set Calls to Action: Encourage your audience to take the next step. This could be signing up for a newsletter or visiting a product page. Utilise a Content Calendar: This keeps your content marketing strategy organised and consistent, minimising missed opportunities. Analyse Metrics: Use Google Analytics to track conversion rates, engagement, and content performance. Including these elements in your content plan aligns with the fact that structured strategies significantly boost success rates. Regular content audits refine this strategy further, ensuring continued engagement and growth .
A close up of a blue laptop keyboard with white keys
by Richard Jaques 13 March 2025
This article will delve into the strategies, statistics, and tips that will define successful content marketing efforts in the coming years
A magnifying glass with the word seo on it
11 March 2025
Today, SEO is about far more than stuffing your website with keywords. Google and the other search engines are wise to this tactic and have moved on from it.
A woman is sitting at a desk using a laptop computer.
20 January 2025
While different disciplines, UX is becoming increasingly important to SEO success. It isn’t a direct ranking factor in SEO,
silhouette  of a person against a backdrop of computer text
19 November 2024
Heading 1 Artificial intelligence (AI) has had a huge impact in many areas of life and SEO is no exception. While it has made online searches easier for consumers, keeping up with it and staying ahead as a business can be challenging. As Google integrates advanced AI into its search results, businesses must rethink their SEO strategies. Understanding the future of SEO in the context of AI is essential to appear high on search rankings and remain competitive. Traditionally, search engine optimisation (SEO) has relied largely on keyword optimisation and link building. If you sell garden products, you would make sure the phrase ‘garden products’ was used frequently throughout your website. You would also look to get some links back to your site from other websites – maybe other businesses in your local area or in a complementary sector. These traditional SEO methods are becoming less effective. AI means search engines like Google and Bing have become better at understanding the intent behind a search, through machine learning algorithms analysing huge quantities of data, as well as natural language processing. Natural language processing doesn’t just understand the words in a query, it understands the context and intent behind it. AI can even understand synonyms, slang and regional variation in language! When someone searches for something online, AI can analyse, interpret and predict their behaviour. So businesses have to adapt their SEO strategies to changing algorithms to stay competitive. You need to have a deeper understanding of your target audience and produce content which meets their needs and answers their queries. It is about providing the best answer to the questions your audience is asking, because AI algorithms are skilled at recognising content which meets the search intent of users and provides value. This means that content which is designed to meet specific needs, answer questions and provide the solutions to problems is more likely to rank higher in searches. AI algorithms will prioritise content which resonates with users on a human level – with every paragraph adding more value and depth. This aligns with AI’s preference for content which engages and informs – and also helps build a stronger connection with your target audience. In addition, AI is making voice searches (e.g. Alexa) much more effective. Voice searches tend to use more words than online searches e.g. ‘find me healthy snacks for pre-school children’ rather than just typing ‘healthy snacks’ into Google with no context. This aspect of AI will continue to grow in importance and become even more widely used.
SEO Audit by Cotswold Web Cheltenham
by Cotswold Web 1 October 2024
An SEO audit is a way to evaluate how well your website is optimised for search engines
Share by: