And that wouldn’t be your fault. There are so many choices out there, and they won’t all work the way you would like them to work for your business.
Awareness: Artwork creation
The top of your sales funnel could be your social media, your ads or even a glossy, printed brochure. To get someone interested in your products or services, you need to attract their attention with a strong brand identity. To create artwork which is consistent across your brand, but without spending a fortune on a designer, you need good artwork creation software.
For this, we would recommend Crello https://crello.com/home and Artboard Studio https://artboard.studio/
Interest: Creating lead magnets
A lead magnet is something extra you can offer through your website, in return for a visitor’s contact information. They include things like ebooks, videos and webinars, and are a really effective way of getting those valuable email addresses. They are a tried-and-tested way of converting more traffic into leads.
Few people can resist something extra for free – it’s called a ‘magnet’ because it attracts people.
So you need to be sure that the lead magnets you are creating really will attract your visitors to sign up. For this, we recommend Google Slides https://www.google.co.uk/slides or Beacon https://beacon.by/
Interest: Email marketing software
Email marketing is an essential part of your sales funnel – whether someone is considering a first purchase or coming back to your site as a regular customer. The potential ROI on email marketing is high – and it’s even higher if you can send the right emails to the right people at the right time, rather than relying on bulk campaigns which won’t appeal to everyone.
For the very best email marketing software, we recommend MailerLite https://www.mailerlite.com
Decision: Popups and form embeds
There are two types of popups – really annoying or really effective. Obviously, you want to be using the effective type! Convertbox https://convertbox.com is a step ahead of other software – driving more leads and sales with personalised messages delivered at the right time.
Ready to launch soon, you can request early access and lifetime pricing now.
Action: Checkout software
The checkout page is the most important part of the sales funnel, but it is also where up to 40% of potential customers are lost, due to confusing or badly designed pages.
ThriveCart https://thrivecart.com not only improves your basket and checkout to prevent these lost sales, it can actually boost sales by persuading customers to buy more from you at the last minute.
Action: Course software
Offering online courses and training – either paid or free of charge - is relevant to most B2B companies and is a fast-growing business. In fact, online learning is expected to reach $325 (£260) billion by 2025.
Whether you are a web designer offering web training course, an architect helping clients to plan their developments or just someone with a passion for a topic who wants to share their knowledge, the right course software can make it work for you.
For software that doesn’t just create a course, but helps you build your business and brand, we recommend Teachable https://teachable.com
Entire funnel: All-in-one software
Sometimes you don’t need multiple types of software and a variety of different platforms to do the job for you. All-in-one sales funnel software includes multiple functions from courses emailing to taking payments, courses and more.
These tools will help you run an effective sales funnel to optimise conversions without the need for a team of web developers and designers.
The best all-in-one funnel software platforms we’ve come across are Kartra https://home.kartra.com/home and InfluencerSoft https://influencersoft.com
Cotswold Web Services.