COVID 19 -How to Stay Home and Keep Your Business Running
Emily Andrew • Mar 26, 2020
In these unprecedented times many businesses have been forced to close their doors to the public and face the uncertainty of the future. However, with more people at home and relying on the internet, now is the time to be proactive if you can.
We have some tips for you on how you can improve your online presence which may even
offset any fallout that your business could be facing.
Keep Your Customers Safe
If your business relies, or now relies in the case of cafés and restaurants, on the pickup and/or delivery of goods then it’s paramount that you can keep your customers safe.
- Offer minimum exposure during checkout – promote contactless payment or encourage your customers to pay online.
- Reassure your customers that you’re taking all the necessary precautions on the preparation and/or delivery of your foods.
- Email your customers to tell them about your safety measures and update them on what you’re offering.
Create Digital Content
Just because you can’t see your customers doesn’t mean that you can’t stay connected. There are loads of great ways to engage with your audience using your website and a bit of creative thinking!
- Blog Posts
- Newsletters
- Videos
- Webinars and online meetings
Ramp Up Your Social Media Presence
With Joe Wicks teaching PE to nearly 1 million children each morning and music artists like John Legend performing concerts from their front rooms, it is clear that social media platforms are the place to be.
You can use Facebook, Instagram, Twitter and
YouTube to keep people up to date with the latest news from your business and
connect in real time with your audience.
Prepare Your Website
- Have your services changed? Are you no longer available on the office phone number? Make sure you update your website with any related messaging so that your customers know how your business has responded to the current pandemic.
- Add features to help schedule (or reschedule) your appointments.
- Add online payment options, online checkouts and sign up forms to keep your clients up to date.
Consider Larger Projects
If you’ve been thinking about redesigning or launching your website, sorting out your SEO or planning your social media strategy this may just be the perfect time. Often the day to day of running a business can get in the way of taking it to the next level so why not take this opportunity to get ahead!
If you are able to invest your time into these projects then you will be straight out of the gate when customers are ready to return.
If you want to talk to us at any point please get in touch. We may be working from home but we're available at howdy@cotswoldweb.co.uk if you need any help at all.
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