Cotswold Web Gains Track Record for Jewellery Designers

Cotswold Web • 3 August 2015

Mirabelle Jewellery seen on Kate Middleton

Selling jewellery online is an increasingly competitive environment. With sites such as Etsy, Folksy and eBay it means that there are many more channels available than the traditional ones and within those sites the range of style, quality and design is huge. So how do you stand out? How do you market yourself effectively when running a small business?

Keep Your Own Shop Online (with social media links)

Ideally, you will have your own bespoke website. Link it to as many other sites as you like (Pinterest, Etsy, Facebook , Twitter, Instagram) but ultimately by having your own site – you own your own shop. It means you're not beholden to changing fashions or commissions. Play around with the latest social app, but always link it back to your online store.

Create A Bespoke Style For Your Webshop

At Cotswold Web Services we’re gaining a bit of a track record in this area. We started in April 2013 with Francesca Rossi Designs who produce a wide range of individually hand crafted jewellery for women and children. As well as supplying other store fronts on the high street and online, Francesca Rossi wanted to have their own ‘shop front’ and it was a good decision. Their business has taken off since the launching their webshop.

Contemporary jewellery designer Corrine Hamak followed shortly afterwards in May 2014, Corrine has had an international upbringing and studied at St Martins School of Art before finally settling on jewellery design. Her items reflect her wide experience of different cultures and the website displays the stunning pieces. Bridget Wheatly is another designer we worked with earlier this year, Bridget has a love of nature and shiny things which lead to a thriving business in the jewellery industry. She is now based in Oxford and finds her website invaluable as her shop to the wider world.

Open Your Designs To An International (and Famous) Market

Last but by no means least, Mirabelle Jewellery went online with a website we designed for them in October 2014, their revenue shot up the minute the Duchess of Cambridge was spotted wearing a piece of their jewellery and of course, they trade on that patronage!

At Cotswold Web Services, we acknowledge it is a hugely difficult market to crack – but we hope we can help you make your way towards that by producing a stunning online shop. Please call us today if you’d like to get your jewellery business online.

See more of our portfolio here and contact us here

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