Cheat Sheet – 30 Tweaks you can make to your website to increase your conversions as much as 43%!
Cotswold Web • 1 January 2020
So you want to make more money from your website?
If you want to increase revenue from your website, you need to increase your conversion rate.
This doesn't just relate to the sales you make from your website. There are many different types of conversion—sales, content downloads, newsletter sign-ups, contact form submissions etc.
They all matter.
Each conversion takes a prospect one step closer to buying from you. Are you ready to increase your conversions?
Here are 30 tweaks you can make to get started:
1. Track your conversion rate
If you don't know your existing conversion rate, how can you improve it? Start tracking your conversions to establish a baseline.
2. Analyse the conversions you're currently getting
What's working well—and what isn't? Use this to help you figure out what needs more work.
3. Increase the number of calls-to-action (CTAs) on your website
Simple, right? Don't overdo it, but make sure you're giving website visitors plenty of opportunities to convert.
4. Increase the quality of the CTAs on your website
Make sure your CTA is clear. Put yourself in the customer's shoes: is it obvious what you want them to do next?
5. Create an opt-in for your website
Give your readers an incentive to sign up for your email list. This could be a discount code or content download.
6. Experiment with the placement of your sign-up form
Above the fold, in the footer and mid-content are all good options. Experiment to see what works best with your audience.
7. Keep your forms simple
Don't ask for too much information from your prospects. Stick to the basics—name and email work best for an opt-in form.
8. Write better headlines
Why should the reader do what you want them to? Use your headline to grab their attention and hold their interest.
9. Make sure your headlines are specific enough
Don't be vague. Research shows that specific sells, so let your audience know exactly what they're getting.
10. Target people as they're leaving your website
Install an exit-intent popup. Some people worry about pop-ups being irritating - but they work.
11. Use content upgrades
Each time you share a blog post, include a content upgrade that readers need to opt-in to receive. This could be as simple as a PDF of the blog post.
12. Create urgency with your copy
Countdown timers, limited offers—give your target customer a reason to stop procrastinating and act now.
13. Use the right colours
Simply changing the colours of your buttons can have a massive impact on conversions. Red is reported to get good results, as does picking a contrasting colour to the dominant colours already used on your website.
14. Target your ads carefully
When you get the right people on your website, they're more likely to convert. Make sure you're targeting your ideal customer with all of your ads.
15. Experiment with the length of your landing pages
Sometimes long copy works best—other times it can be difficult to hold the readers' attention. Experiment with different lengths to see what works well for your website.
16. Use better images
Ditch the cheesy stock photography and get some decent pictures for your website. You won't regret it.
17. Install a chatbot on your website
Chatbots are all the rage right now, and with good reason. Just make sure you take time to understand your customers' needs and create a chatbot that responds accordingly.
18. Use customer testimonials for social proof
Show website visitors what you've already done for other people like them.
19. Increase your website speed
Studies show speeding your website up by a few seconds can dramatically increase your conversion rate. Reducing the size of any images is a good place to start.
20. Prioritise user experience
The quality of someone's experience on your website will increase the likelihood of a conversion. Make it easy for them to use your website.
21. Install SSL certificates
An SSL certificate builds trust with your audience—and is a must if you're selling directly from your website.
22. Make sure your website is mobile-friendly
The majority of people will be browsing your website from their mobile device, so this should go without saying.
23. Reduce distractions
The more distractions on your website (e.g. banner ads), the less likely people will be to convert. Remove them.
24. Don't be afraid to sell your products
If people don't know you're selling, how are they going to buy from you?
25. Focus on the benefits
Many people make the mistake of focusing on the features of their products in the copy. Focus on the benefits instead and people will be more likely to buy.
26. Use video on your sales pages
Research shows people buy more when they can see a product being used first. Make the most of this with video content.
27. Offer your customers a guarantee
Make it a no-brainer for your website visitors to buy from you.
28. Allow customers to check out as a guest
Don't make the checkout process more complicated than it needs to be. Allow your customers to checkout without registering on your website.
29. Offer a variety of payment options
Likewise, make it as easy as possible for people to pay. Make sure you have cardless options—like Paypal and Apple Pay.
30. Retarget people who don't convert on their first visit.
If people have already visited your website, you know they're interested. Use retargeting ads to get them back a second, third and fourth time—until they convert.
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