B2B Christmas Marketing for 2020

Emily Andrew • 9 December 2020

2020 has certainly been a year to remember for businesses all over the world but there is still time for you to make the most of the remaining working days of the year with our Christmas marketing tips.

A family decorates a christmas tree under a staircase

1. Marketing Campaigns are key

The best Christmas marketing campaigns start at the end of October however if you’ve only just started to think about it now, there’s still time make an impact! Many consumers are waiting for last minute deals and don’t shop until the final few weeks before Christmas – make the most of this audience by creating a seasonal offer or sending holiday advertisements to motivate them to buy.

2. Offer a great customer experience

A lot of companies make the mistake of focusing on quantity over quality, especially at busy times of the year. This can cause a reduction in good customer service and an increase in complaints and bad reviews. To ensure everyone has the most wonderful time of the year, make sure that you and your team are on the ball – answering emails, staying on top of social media and assisting with order queries.

A red gift box with a white ribbon and bow

3. Don’t forget to give thanks.

The end of the year is a great time to reflect on how your customers have made your business sparkle – especially after a challenging year! By thanking your previous customers you are showing gratitude and keeping your brand personable which in return creates greater customer loyalty. Whether you send out a physical card or a personalised email campaign, you can help spread joy and encourage previous customers to return to you for their holiday shopping needs.

4. Offer festive extras

Everybody loves a free gift, especially when it comes to Christmas. By giving your customers a special offer, a saving or a free gift with a purchase above a certain price point they are more likely to buy and may even spend more! This will feel like a win for both you and your customers as they get a little something extra and you may see your sales amplify!

A woman is holding a gift wrapped in brown paper with candy canes on it

5. Customer Retargeting

A lot of people will leave a website without making a purchase – this isn’t always down to what your company is offering and can just be that they got distracted and clicked away. If you are able to collect emails of the people visiting your site, or those who haven't completed the check-out process then why not send them a quick reminder. This can encourage them to come back and buy. Even better – why not remind them with a special offer like 10% off their purchase?

6. Host Contests or Giveaways

Contests and giveaways on social media are one of the best ways to increase your following. By hosting a competition on Instagram or Facebook you can get more people talking about your business and entice them to purchase from you. Even better, pair up with a brands that have shared ethics or a similar target audience to increase your reach even further.

A surprised santa claus is covering his eyes with his hands

7. Produce festive ads

Whether you create a series of social media posts, blogs or emails you can really establish your brand over the festive period. You’ll want to decide what works best for you depending on your business but if you are selling products it may be worth investing in PPC (pay-per-click) advertising to get in front of your audience. Think about your presentation and wording; people are much more likely to click on something advertising “the perfect gift for your loved ones” than “bath bombs for sale”.

8. Launch a video marketing campaign

Did you know that one minute of video is the equivalent to eight million words?! Video popularity has shot up over the last year due to platforms like Tiktok and Instagram promoting their new ‘reels’ feature. Adding video to your emails, website or social media can help you connect with your audience easily and invites them to get to know you and your products even better.

If you want to make the most of your video marketing why not wish your customers and suppliers a Merry Christmas using one of our personalised festive videos?

The team have been busy putting together 6 videos for you to choose from, we can add your logo and a festive Christmas hat on top and then give you versions to share on your website, via email and on social media.

View and order the videos here > >

Once you’ve placed your order within 24 hours we can:

Remove the CW branding
Add in your logo with a Christmas hat, the hat is optional :)
Change the text
Swap out the music to music from another of the videos
Create a landing page and embed code
Provide a HD1080 video and lower resolution versions for social media

View and order the videos here > >

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