Automating your business with Connectors

23 May 2024

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Marketing your business is powered by data – and your company needs that data to stay ahead of the competition. Businesses which make extensive use of customer analytics are more likely to beat the competition – in making sales and retaining customers.

A website is just one part of your business’s marketing strategy, although an essential one. It supports many of your other marketing strategies, including PPC advertising campaigns and your social media.

Your business website shouldn’t be a static tool. It needs to keep changing, developing and moving with the times, so that you can keep getting the maximum benefits from it – however small or large your business.

But some digital marketing techniques can seem too expensive or too time consuming for small and medium-sized businesses (SMEs). Without the right tools at the right price, can they stay in the game, when faced with competition from big businesses with big budgets?

One new tool Cotswold Web is now using in its web designs for SMEs is Duda Connectors. By integrating Connectors into your website design, you can overcome the biggest barriers to advanced digital marketing for your business – a lack of time, a lack of expertise and a lack of money!

Connectors can automate many essential business functions – automating data transfer between your professionally designed website and your preferred tools and apps. So Connectors will communicate directly and in real-time to tools like Mailchimp, Slack, Salesforce or Hubspot.

Using Connectors, an email could be sent by Mailchimp as soon as certain triggers are reached or leads will be automatically recorded in Hubspot, following a sale or on completion of a form. Connectors can send a Slack message to you to alert you to an enquiry from a potential customer.

And that is just the tip of the iceberg. Connectors can do more, and we have no doubt that it will keep doing more and more in future, as it is developed further.

For a small business, this hands-free integration will make a huge difference – helping to cross-sell products and retain customers in a way which wouldn’t have previously been possible with limited time and a limited budget. Having this automated tool doing your work for you will also free up your team’s time to work on other aspects of growing your business.

Connectors can take your business up a gear, turning your website into a high-functioning site which can make marketing and organic outreach work for you better than ever before.

Talk to us about how we can create a professional website for you, using Duda Connectors to automate your business and take it to a whole new level.

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