25 blog post ideas for business
Every business, no matter how large or small, should have a blog.
It is a great way to bring new customers to your brand through search engine optimisation (SEO). Writing about niche topics in your industry area is also a great way to show your expertise – even for a new or very small business.
It’s important to blog regularly – whether that’s twice a week, twice a month or somewhere in between. But what happens when you run out of ideas for your blog?
We’ve come up with 25 blog post ideas, which will work for most industries, so you should never find yourself short of inspiration for your blog.
News from your industry
Breaking news in your industry could cause alarm or raise questions from your audience. Get in there quickly with the answers on your blog and it will instantly turn your business into a credible source of information.
Case studies
A case study is a real life story of your product or service in action, told by someone who has used it. With photos and some background on the person and their needs, a case study is far more powerful than you singing the praises of your own product. It’s also more powerful than a simple testimonial.
The great thing about case studies is that you can run them fairly regularly. Different customers showcasing different products or services means every one of them will be unique.
Current trends
Reporting on current trends on your blog is another time you need to act pretty fast – as some trends change very quickly.
But if your business, product or service can tap into a trend – which could be anything from a fashion trend to a food trend, the latest TV show or a viral trend on TikTok – blogging about it can really drive traffic to your site.
A how-to post
People are always searching online to find out how to do things, so make it easy for them with a how-to post. This could be for your own product or service, but it could also be for something related in your industry. Clear instructions, illustrated with photos or short videos, could make your blog very valuable to someone looking for answers.
Guest posts from industry experts
You know your industry well, but are there others who know it just as well or even better? And are they bigger names than your business? Invite them to share their ideas on your blog.
Guest posts from industry experts are a great way to boost your traffic, as they will more than likely let their audience know about their guest post. And the more prominent the expert is, the higher the chance you have for generating more traffic and leads.
Answer frequently asked questions
Do you get the same few questions asked of your business all the time? Use your blog to answer them in detail.
Write one blog post per question, to come up with a useful and informative resource for your customers and prospective customers.
Meet the team
Every business has somebody behind it – or lots of somebodies. The people behind the products and services can help your customers relate to your brand better, so use your blog as a way to introduce them to your audience.
Remember to focus on them as individuals, not just as part of your business.
A day in the life
Similar to a meet the team post, is a day in the life post. For a small or local business, part of the reason people buy from you is because they like you and can relate to you. So give them more detail, with photos or short videos on your blog.
What exactly do you get up to in the day? What time do you start work? Who do you talk to and meet with? Do you spend time brainstorming ideas? Do you package up your products ready for delivery? Does your dog come into the office with you every day?
The more detail you give, the better people will relate to your brand.
Seasonal posts
While most of your blog should be evergreen – relevant all year round and for several years - creating occasional seasonal content can help you attract more readers at the relevant time.
It is often fairly easy to give a seasonal angle to your products or services. The big one is always Christmas, but there’s also Halloween and Easter, plus general spring, summer and holiday season.
Tutorials
How often have you bought something to do one thing and ignored the other 10 things it can do? Use your blog (along with photos and videos) to give more detail on everything your product can do. Knowing about all the functions will make it seem far more valuable to potential customers and could be the final push they need to go ahead and buy.
Interview an expert
Experts, thought leaders or influencers have lots of knowledge and can offer insights into your industry, which can boost the credibility of your blog.
Making connections with influencers and experts can help grow your brand and get it noticed.
A solution to a problem
No doubt your product or service is designed to solve somebody’s problem, so blog about the ways in which it can help provide a solution.
And if your product has recently had an update or relaunch, blog about the new functions and the difference they make.
Thank your customers
Your business would be nothing without customers, so take the time to focus on them and thank them for their support. Whether you’ve received lots of lovely personal messages or seen a rise in sales, it’s all worth celebrating and thanking them for.
Review related products
Nearly all products and services will benefit from using other products and services alongside them. So use your blog to review non-competitive products and services. A simple example would be a gardening business recommending some of the best gardening tools they use every day.
As well as providing content for your blog, this is a good way to make connections with other businesses – remember to share the post with the businesses you mention, so they can share it on their social media.
A comparison post
Similar to a review post, compare two or more similar products or services and put them to the test.
This is likely to include one of your own products (but doesn’t have to!). If it does include your own product, you will obviously conclude that yours is the best, but try to give a balanced view and highlight the positives of the other products. This will help your business to come across as one which is trustworthy.
To make it even ‘fairer’, you could get someone from outside the business to write the post for you.
A round-up of the year
Towards the end of the year, create a round-up post (or even several round-up posts) relating to your industry. This could be a compilation of some of your own best material, but would work best by including external content too.
Depending on your industry, it could be something like your favourite software of the year, must-read books or even funniest memes.
Share some interesting stats
People love statistics. They make for an interesting read and are very shareable via social media. So rather than just include a few stats in a blog post on a specific subject, why not create a blog post consisting purely of stats relating to your industry?
Every industry has lots of interesting stats. Research organisations and industry bodies will produce regular stats, or you could do some research and come up with your own!
The chances are you’ve already got some of statistics available in existing content, so it’s just a case of repackaging your content into something new.
Dispel myths
Are there any myths about your product or industry? Do people believe it’s bad for the environment or that it is too expensive? Your blog is your space to dispel those myths and set people straight with some facts.
Remember to keep it friendly and non-confrontational and to use language which is easy to understand.
Welcome a new team member
For a small business, welcoming a new team member is a big thing, especially if they are your very first employee.
Introduce them to your audience and talk about how they will enhance your business, but also give some detail which makes them relatable, including any hobbies and interests they are willing to share with your readers.
Share your failures
Very few businesspeople have instant success. Most people and businesses will make mistakes along the way. Sharing the story of your failures on your blog, and what you’ve learned from them, will make you and your business appear more relatable.
Have a rant
Rants often make popular blog posts, especially if they are well informed.
Industry news won’t always be positive. If a rise in costs or regulations is going to hit your business hard, you can use your blog to have a rant about it. Add quotes from industry bodies or other local businesses to back up what you have to say.
Just remember to keep your tone measured to avoid annoying and alienating your audience!
Relate your brand or industry to popular culture
Using a pop culture reference, such as a film, TV show, song or fashion trend and comparing that to your brand, niche or industry will give your blog an interesting twist and potentially help to reach a wider audience.
The possibilities are endless, you just need to get a bit creative and think outside the box. Some ideas are:
· What The Avengers can teach us about X
· Why X is like running a marathon
· Why X is as cutting edge as current TV show/ film/ fashion trend
Just remember to keep it positive – comparing your business to an episode of EastEnders will instantly make it seem depressing!
Video blog post
Blogs are usually seen as something written, but there is no reason why you shouldn’t produce an entire video blog post (or vlog) instead. Depending on the demographic of your audience, many people prefer video to the written word. So why not give video a go?
The key is to focus on one subject, to be yourself and to keep it informal, brief and to the point.
A vlog can either stand alone or can be bonus material as part of a written blog post.
Create a cheat sheet
Products and services are designed to make life easier for their users. To make it even easier, you could create a blog post around the steps a user needs to take to get the best out of your product – whether that is creating easy marketing emails, a beautiful garden on a budget or cleaning up household stains and spills.
A cheat sheet post is very useful for busy people and, if your post offers the solutions they need, they will be sure to refer back to it.
Run a giveaway
One of the surest ways to bring visitors to your blog (although only in the short term) is to run a giveaway. Few people can resist a freebie and it’s a great way to get some attention for your products. You might choose to give away your top-seller, a new release or a bundle of products.
There are lots of online tools to help you set up run a giveaway easily and legally.
Once the giveaway is over, you just have to make sure the new visitors keep coming back to your blog for your quality content!
Whether you blog twice a week or twice a month, these ideas should help to give plenty of content and inspiration for your business blog.
Remember to mix up the type of articles you post to keep it fresh and stop it from becoming boring. For example, it is interesting to meet your team members, but don’t write seven consecutive posts on individual team members - remember to mix it up with industry news, posts from industry experts and lots more. That way, you will have a blog which is both interesting and a useful resource for your readers.
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