Create more opportunities.

As a business owner, you often don’t have the time to manage your own PR. Even though you know how important it is. Trying to get your message across and increase your media coverage is a time-consuming job.

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Let us help you

Public Relations is just one piece of a marketing strategy puzzle -a key piece that focuses on reputation management. It works through generating positive media coverage and stakeholder communications.

It's all about maintaining positive relationships with anyone who has an interest in your organisation or brand.Public relations centres around driving a positive reputation through an effective PR strategy-rather than trying to achieve direct revenue.The benefits are more of a long term investment

More about PR

PR predominantly involves ‘free media.’ The purpose is to develop a discussion and generate coverage without directly paying for it, which is distinct from advertising. Public relations is about selling a company or brand through positively managing the communication channels between a company and its stakeholders and developing a positive reputation.

The 'relations' part of public relations is most important. A good PR team will build connections and partnerships as well as options for collaborative working with prominent figures, social influencers, media taste-makers and journalists.

A great public relations team, however, will build lasting relationships by working as a bridge between your needs and the needs of the media.
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When you know better – you do better

For more about PR, head to our blog
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Communications

Together, we can manage your internal and external messages to ensure your story is told in an interesting and engaging way. We get your message across by drawing upon many years of experience and then tell it to those in the know.

Content management

We manage content –copy writing, press releases and blogs –for our clients. Content is seen as king in the race to become top of the Google rankings and it supports SEO –if written well and shared correctly.
Stunning design website on iMac
Stunning design website on iMac

Media management

Sharing your story with the local press, radio, television and taking care of all the usual social media channels. Together, we use our local connections to help spread the word about you and your business. Often a feature in a magazine or local paper can reach just as many –if not more –readers than an advert can. We can help you shape and share yours.

Project and event management

The team undertake the management of projects and events on site and as required –providing extra help when you need it. We support businesses on an outsourced basis giving you a helping hand in your busiest times.
Stunning design website on iMac
Stunning design website on iMac

Social media management

Whether it’s Facebook, Twitter, Instagram or LinkedIn, we understand that each consumer and target market requires something very different. By tailoring each communication and social media strategy we’re able to ensure you’re gaining the most valuable engagement –it’s what makes you different from everyone else.

Why choose Cotswold Web to manage your social media?

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We’ve got over 50 years’ experience of marketing, working with businesses of all sizes
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Our copywriters have impeccable writing skills
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We’re a one-stop shop who can do it all, from web design to pay-per-click and ongoing website support
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Dedicated support from a team that really gets to know your business
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