FREE Book Download
written by the team at Cotswold Web
57 Ways To Attract More Customers & Increase Sales.
As a business owner, you're always on the lookout for ways to attract more customers and increase sales. But with so much information out there, it can be overwhelming to know where to start.
We're offering a free book that's packed with proven strategies for attracting more customers and increasing sales. From social media marketing to email campaigns and everything in between, this book should have you covered!
What this free book contains
PART ONE
Critical business changes to make now
There are lots of simple quick wins you can make to ensure your website and digital marketing has the correct foundations in place. In this section we run through the simple, yet most important aspects of your online presence.
- Improve the bounce rate on your website
- Review your sales funnel
- Understand more about landing pages and lead magnets
PART TWO
Website and landing pages
Your website is where people will make the decision to get in touch so it's important to make sure it's optimised to maximise conversions. In this section we run through a number of ways you can help your website perform to it's full potential.
- Optimising your CRO to improve conversion
- Understand the importance of good landing pages
- Top tips for improving your website offering
PART THREE
Marketing and conversion
Understanding conversion rates is important so that you can ensure you are focusing your marketing in the best areas. We have a run through what conversion rates actually mean and how you can utilise this information to enhance your marketing campaigns.
- Review the different ways you can drive traffic to your website
- Top tips for email marketing
- Learn how automation can help with the sales process
PART FOUR
Paid marketing
For most, paid marketing is an essential part of a digital marketing campaign and can account for a large percentage of enquires and sales. In this section we run through the different paid marketing channels along with the pros and cons, as well as taking a deeper dive into how to best optimise these.
- A review of paid marketing vs SEO
- Understanding how to manage your budget
- Using the right keywords
PART FIVE
SEO, local SEO and reviews
Whilst paid marketing will often take the front seat, SEO is important for long term success. SEO is a huge topic and in this section we cover some of the key questions and aspects to SEO.
- Tips to improve your website SEO
- The power of your Google Business listing
- How to utilise location for SEO
PART SIX
Where to start?
With all of the information given in this guide it might be difficult to know where to start! In this section we provide a guide on the key areas to focus on initially to get you off to the best start!
Included in this free book:
- Quick wins you can implement right away to start seeing improvements
- How to increase conversions on your website
- How to drive more traffic to your website
- All the key areas of digital marketing explained
- How you can make Google PPC work for you
- Everything you need to know about Facebook advertising
- How to kick-start your digital marketing